How Local SMEs in Singapore Are Exponentially Growing Their Brand Awareness & Credibility
With Top Tier Media Features In As Fast As 30 Days
Without Paying For Ad Placements & Influencers...
Even If You Are An SME Or a Traditional Business in a competitive industry!
Why Work With Me?
I) Look At Our Results Below
No other PR agencies have a track record like ours.
We go beyond just media features...
We get our clients investors and skyrocket their sales...
With our Reputation Mastery Framework.
Our clients vouch for us.
II) Our Agency Produces Tangible Results
Businesses I've helped have received venture funding...
And closed 6-figure deals after getting featured in the media.
III) Our Team Is Made Up Of Former Journalists
Our team is made up of professionals with many years in public relations or former journalists.
Why Work With Me?
I) Look At Our Results Below
No other PR agencies have a track record like ours.
We go beyond just media features...
We get our clients investors and skyrocket their sales...
With our Reputation Mastery Framework.
Our clients vouch for us.
II) Our Agency Produces Tangible Results
Businesses I've helped have received venture funding...
And closed 6-figure deals after getting featured in the media.
III) Our Team Is Made Up Of Former Journalists
Our team is made up of professionals with many years in public relations or former journalists.
I've probably helped someone in a similar business as you...
Get featured by media and influencers.
There is no one size fit all solution, so when we jump on a call...
I'll provide you with a personalised solution that will help you get featured.
Scroll past all my success case studies below and book a call.
Imran Mohamad
Head of Marketing, Aimazing
GOt into contact with potential ideal clients
Caleb Sim
CEO, GENIA & TRES
GOT 5 media features in one month and 5x increase in leads
Jasmine Kang
Founder, Skinlycious
30 Features Across Mainstream, Lifestyle Media, and Influencer Platforms
Stefen Choo
Director, Southern Globe Corporation
Filmplace
(Film Locations Platform)
Approached By Four Investors & 300% Spike in Website Listings
Some Of The Key Highlights Of This Case Study:
✅ Wanted to get more homeowners on platform
✅ Profiled business story and pitched transformation of the process to scout for film locations
✅ Founder approached by four investors
✅ Platform had 100% spike in website users and 300% spike in listings WITHIN A WEEK of being featured
✅ Secured multiple features in media such as The Straits Times and Mothership
SoftBank Robotics
(World Leader in Robotics Solutions)
Secured 50 Media Titles Internationally & Locally
Some Of The Key Highlights Of This Case Study:
✅ Worldwide leader in robotics solutions
✅ Wanted to hold an event to announce their new global partnership
✅ Communicated impact of new partnership and highlighted how it will be able to revolutionise labourious tasks in the Food and Service industries
✅ Secured almost 50 stories across broadcast, print and online media across international and local media
✅ Coverage ranged from CNBC, Nikkei to The Straits Times and Channel NewsAsia
4PLUS8
(Interior Fit-Out Specialist)
Secured 6-Figure Done Deal After Campaign
Some Of The Key Highlights Of This Case Study:
✅ Interior fit-out specialist for good class bungalows in Singapore
✅Had a good offering but no one knows about it
✅ Pitched profiles of founder and home projects
✅ Invited home and decor media for a tour of their newly renovated office (that cost a six figure sum)
✅ Secured features in The Business Times, Channel NewsAsia Lifestyle, Feast and Form among others
✅ Business secured a six-figure done deal
Aroma Truffle
(Truffle Chips, F&B)
54% Spike In Sales After Featured By Media and Influencers
Some Of The Key Highlights Of This Case Study:
✅ Sells amazing truffle chips and wanted to build a luxury truffle brand
✅ No one knows about the brand and needed to stand out in an incredibly saturated industry
✅ PR campaign got media and influencers raving about the product and consumers started to notice the brand
✅ Brand had a snaking queue on their launch of first concept store
✅ Secured 40 features across media and influencer platforms
✅ Gained massive awareness and hype for their truffle chips resulting in a 54% spike in sales after the PR campaign
World Gourmet Summit
(Awards & Events)
60 Features Across Mainstream, Lifestyle Media and Influencer Platforms
Some Of The Key Highlights Of This Case Study:
✅ Established brand with almost 30 years of history
✅ Increasing competition from many other food related awards and events
✅ Needed to find excitement and something fresh for the brand
✅ Secured radio giveaways as promotion and pitched stories of brand founder
✅ 60 features across mainstream, lifestyle media and influencer platforms using Christel's PR Reputation Mastery
Mushroom Kingdom
(Mushroom Produce, F&B)
40 Media/Influencer Features & 300% Spike In Website Traffic
Some Of The Key Highlights Of This Case Study:
✅ Wanted more consumers to be aware of their brand
✅ Needed to encourage consumers to see that healthy food can be tasty and fun
✅ Conceptualised a mushroom bouquet and launched it for mother's day
✅ Gained 40 features across media and influencer platforms
✅ 300% spike in website traffic during PR engagement
Big Fish Small Fish
(Restaurant Chain)
40 Features Across Media And Influencer Platforms
Some Of The Key Highlights Of This Case Study:
✅ Popular restaurant chain
✅ Wanted to overcome changes in food trends and continually get local consumers excited about the brand
✅ Needed to have new trending flavors to keep brand fresh and excite young audiences
✅ Experimented and came up with rendang fish and crisps
✅ Secured positive coverage by sending media a drop of rendang spices and invited influencers for a tasting event at the restaurant.
✅ Secured more than 40 features across media and influencer platforms
Spize
(Restaurant Franchise)
30 Features Across Media And Influencer Platforms
Some Of The Key Highlights Of This Case Study:
✅ Local brand known for delicious, hearty local fare
✅ Founders wanted to re-position brand offering a repertoire of different cuisines
✅ Brand came up with a croissant burger and patented it
✅ Sent out a press release and invited influencers to a tasting event for PR campaign
✅ Secured coverage specifically with vernacular media to reach out to the Malay Muslim community. e.g. a month long radio giveaway on RIA 89.7 FM
✅ Secured more than 30 features across media and influencer platforms
Blue Lotus
(Chinese Eating House)
Obtained Coveted Spot On The Straits Times Food Section
Some Of The Key Highlights Of This Case Study:
✅ Introduced a new delivery option for Yusheng (festive food) during Chinese New Year
✅ Needed to gain as maximum attention amidst stiff competition from other restaurants during Chinese New Year
✅ Invited media and influencers to experience the menu
✅ Obtained a coveted spot on The Straits Times food section by Food Editor Tan Hsueh Yun before the Chinese New Year
✅ Secured close to 30 features across media and influencer platforms
LionsBot
(Tech Cleaning Company)
Featured Internationally Within One Week of Launch
Some Of The Key Highlights Of This Case Study:
✅ Brand develops revolutionary professional cleaning robots that are highly efficient and powerful
✅ Have a great product, first of its kind, but nobody knows about it. Needed media coverage
✅ Brand was featured internationally within first week of launch
✅ Secured 60 story features from top tier media outlets such as BBC, Nikkei to The Straits Times and Channel NewsAsia.
✅ The brand, that nobody knew about initially, started getting enquiries for their robots all over the world.
SmokingCabin
(Product Innovation)
Received Product Inquires From Various Organisations
Some Of The Key Highlights Of This Case Study:
✅ Tasked to generate publicity for Singapore’s first smoking cabin
✅ Had to overcome challenges dealing with potential controversies about the product as the general public may be concerned that it promotes smoking
✅ PR campaign focused on the messaging of the product being the first-of-its-kind. Made sure to communicate the problem that the product aimed to solved — countering second-hand smoke
✅ Secured close to 20 local and international journalists for the launch
✅ Secured close to 30 features across broadcast, print and online media locally and internationally
✅ Coverage led to inquiries from various organisations about the product
Shopavision
(Live Streaming Platform)
40 Features Across Media And Influencer Platforms
Some Of The Key Highlights Of This Case Study:
✅ Launch of a live streaming platform
✅Needed to stand out from massive ecommerce giants and get their story heard
✅ Conceptualised idea of Singapore’s next top livestreaming competition as a way to onboard live streamers and get the public excited
✅ Profiled founder as a leader in the industry and made news on statistics of people’s perceptions towards livestream shopping
✅ Pitched founder for interviews on new e-commerce guidelines released by Singapore government
✅ Secured close to 40 features across media and influencer platforms
GoalsMapper
(Digital Tools For Financial Planners)
10 Features Across Prominent Media
Some Of The Key Highlights Of This Case Study:
✅ Introducing automated real-time charts for financial advisors
✅ Needed to interest financial advisers by showing them that the tool could really help in impressing clients with a clear view of their financial situation
✅ Focused on digital transformation for the insurance industry
✅ Pitched an angle on the rise in subscription numbers and shared the company’s goodwill in offering complimentary subscription fees during the pandemic
✅ Secured more than 10 features across prominent media
Allium Healthcare
(Premium Residential Care Facility For Seniors)
Featured in Luxury Media Titles like Robb Report & PORTFOLIO
Some Of The Key Highlights Of This Case Study:
✅ Needed to build awareness for their premium care facility
✅ Brand’s target audience is high net worth individuals
✅ Worked on identifying experts who were more open to sharing expertise with media and nurtured them by preparing them for interviews
✅ Explored ways to reach high net worth individuals through luxury media publications
✅ Secured media publicity for CEO in mainstream media such as Lianhe Zaobao and luxury media titles like Robb Report, PORTFOLIO and CNA Luxury
Skinlycious
(Skincare Brand)
Extensive Coverage in Women's Magazine
Some Of The Key Highlights Of This Case Study:
✅ Skincare brand for people who suffer from acne
✅ Founder had a strong personal story as she also suffered from acne
✅ Developed a narrative about the founder’s story
✅ Pitched the brand’s unique standing as the only local brand as part of the Sephora Accelerate programme. We timed this announcement with national day so it could be a #supportlocal type of story.
✅ Secured features in mainstream, start-up media and extensive coverage in women’s magazines as one of Singapore’s homegrown beauty brands
Na0Clean
(Disinfectant Brand)
80 Features Across Media And Influencer Platforms
Some Of The Key Highlights Of This Case Study:
✅ Disinfectant brand planning to launch during the pandemic
✅ Many disinfectants in the market and wanted their brand to stand out from the crowd
✅ Put together a disinfectant bouquet as a unique gift for mothers’ day
✅ Secured close to 80 features across media and influencer platforms over the course of the campaign
ShopBack
(Online Platform For Cashback Reward Programs)
30 Features Across Media And Influencer Platforms
Some Of The Key Highlights Of This Case Study:
✅ Brand was exploring ways to communicate its unique feature of giving money back to consumers
✅ Looking for a quirky idea that could excite media and potentially go viral
✅ Conceptualised idea of introducing a new product - A Christmas logcake that people could pull cash out of, sending out the key message of getting cashback
✅ Secured close to 30 features across media and influencer platforms
However, this is NOT for everyone
Public Relations works best for businesses who
✅ Are Startups And SMEs
✅ Venture-Backed or Doing At Least $10,000 in Monthly Revenue
✅ Wants To Attract An Influx Of Investors, Partners & Customers...
✅ And Operationally Ready To Handle An Influx of Sales
✅ May have not gotten their desired results with other PR agencies
✅ Are willing to work with experts
AND NOT
❌Self-Employed Personnel Like Property or Insurance Agents
❌ Business Struggling Financially
❌ Business Owners Looking For The Cheapest PR Service
❌ Business Owners Who Know It All
However, this is NOT for everyone
Public Relations works best for businesses who
✅ Are Startups And SMEs
✅ Venture-Backed or Doing At Least $10,000 in Monthly Revenue
✅ Wants To Attract An Influx Of Investors, Partners & Customers...
✅ And Operationally Ready To Handle An Influx of Sales
✅ May have not gotten their desired results with other PR agencies
✅ Are willing to work with experts
AND NOT
❌Self-Employed Personnel Like Property or Insurance Agents
❌ Business Struggling Financially
❌ Business Owners Looking For The Cheapest PR Service
❌ Business Owners Who Know It All
STEP 2: Apply For Your FREE PR Mastery Report
(Disclaimer: Actual duration needed to get featured on the media varies across industries/founders.)
In Your Report, We Will ...
✅ Dig deep into your brand and identify the quick simple steps you can take RIGHT NOW to get featured in top tier media
✅ Share PROVEN public relations strategies specifically for your business
✅ Show you the EXACT way you should be doing to overtake your competitors and get the credibility and reputation that you deserve in the industry
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